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Rolex Continues Its High-Speed Legacy At Daytona

rolex-continues-its-high-speed-legacy-at-daytona

For Rolex, the beach at Daytona plays an intricate part in their history. It was there that Sir Malcolm Campbell initially did his high-speed runs, breaking the world land speed record five times. Hans Wilsdorf, the founder of Rolex, was already in a very early stage interested in Sir Malcolm Campbell’s achievements and recognized the potential of collaborating. They teamed up, and Campbell joined the Rolex family, achieving the vast majority of his records with a Rolex around his wrist. In 1965, Rolex officially named their chronograph Daytona, and it would become quickly more famous than the beach it got its name from. READ MORE

The post Rolex Continues Its High-Speed Legacy At Daytona appeared first on Luxury Watch Trends 2018 – Baselworld SIHH Watch News.

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