Last week, a large part of the MONOCHROME team attended Geneva Watch Days, a self-managed event combining physical and digital presence with a flexible, lighter format. And an important one, since it will be one of the only major watch fairs to be organised this year – the result of the current sanitary situation. Altogether, it gathered 17 brands from mainstream manufactures to independent watchmakers. On this occasion, we took time to sit down with Bvlgari’s CEO Jean-Christophe Babin, the main promoter of the event, to talk about the fair as well as, of course, the new watches presented this year by the Roma-based brand – and there were some good ones!
Since the cancellation of the two main watch events of the year, Baselworld and Watches & Wonders, due to the COVID-19 pandemic, there was no way for the brands to physically present their new creations and to meet with their partners, press and retailers. A sad situation for sure that some brands decided to counteract. While large exhibitions are obviously not an option, brands have managed to bring watchmaking to Geneva with this light, self-managed event, where each brand was able to present its new models in a location of their choice. After our visit there, we can report that it was a success.
In addition to talking about Geneva Watch Days in this video, Jean-Christophe Babin also presents the brand new Bvlgari models of this year, including the truly impressive Octo Finissimo Tourbillon Chronograph Skeleton Automatic, the brand’s 6th world record in the field of ultra-thin, the relaunch of the very cool Aluminium Watch, an icon of 1990’s design, and finally the latest edition of the Gerald Genta Arena Bi-Retrograde, a name that Bvlgari decided to bring back as a stand-alone brand.
Enjoy the video. More details at bulgari.com.