Designing and developing new watches is not always as easy as it looks. They need to stay true to the DNA of the brand, yet at the same time also tantalize the senses of existing clients, and preferably some new ones as well. The DNA of Ulysse Nardin has always been very expressive, which has resulted in an instantly recognizable style. Their watches often take us in the uncharted territory of design, presenting us with models beyond our imagination, yet that feels like such an organic expansion of the existing collection. This is also the case with the Blast, the brands’ latest creation that they just launched during the Geneva Watch Days. READ MORE
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