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Industry News – Swatch Group Reshuffles Top Team, New CEOs for Longines, Rado, Union, Tissot, Certina, and Hamilton


As the Swiss watch industry is facing a severe crisis, Swatch Group announces major changes in the Executive Group Management Board and the Extended Group Management Board and appointments to the management of the Longines, Rado, Union, Tissot, Certina, and Hamilton watch brands.

Raynald Aeschlimann, President and CEO of Omega and member of the Extended Group Management Board, has been appointed to the Executive Group Management Board.

At brand level, two industry and Swatch Group veterans, the CEOs of two industry giants, Longines, Walter von Känel (78) and Tissot, François Thiébaud, will be replaced by Sylvain Dolla (currently CEO of Hamilton) and Matthias Breschan (currently CEO of Rado). Dolla has also been named to the Extended Group Management Board.

Walter von Känel will retire and has been elected Honorary Chairman of Longines and will remain Chairman of the Longines Foundation. François Thiébaud has been appointed Chairman of the Board of Directors of Tissot.

The new CEO of Hamilton will be Vivian Stauffer, the brand’s Head of Sales. Adrian Bosshard, the current CEO of Certina and Union, is taking over as head of Rado. At Certina, he will be succeeded by Marc Aellen, who has been VP Sales of Jaquet Droz. Franz Linder, in addition to his function as CEO of Mido, will also assume the management of Union.

These changes will be effective as of July 1, 2020.

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